Improve the readme

README.md

@@ -1,14 +1,24 @@
-These are templates for onboarding new users into GitHub Actions. There are a few directories:
+<p align="center">
+  <img src="https://avatars0.githubusercontent.com/u/44036562?s=100&v=4"/> 
+</p>
+
+## Starter Workflows
+
+<img src="https://d3vv6lp55qjaqc.cloudfront.net/items/353A3p3Y2x3c2t2N0c01/Image%202019-08-27%20at%203.25.07%20PM.png" max-width="75%"/>
+
+These are the workflow files for helping people get started with GitHub Actions. 
+
+**Directory structure:**
 * [ci](ci): solutions for Continuous Integration
-* [automation](automation): templates for automating workflow.
+* [automation](automation): solutions for automating workflows.
 * [icons](icons): svg icons for the relevant template
 
-Each template must be written in YAML and have a `.yml` extension. Each template needs a corresponding `.properties.json` file that contains extra metadata about the template.
+Each workflow must be written in YAML and have a `.yml` extension. They also need a corresponding `.properties.json` file that contains extra metadata about the workflow (this is displayed in the GitHub.com UI).
 
 For example: `ci/python-django.yml` and `ci/python-django.properties.json`.
 
-Valid properties:
+**Valid properties:**
 * `name`: the name shown in onboarding
 * `description`: the description shown in onboarding
-* `iconName`: the icon name in the relevant folder, for example `django` should have an icon `icons/django.svg`. Only SVG is supported at this time.
+* `iconName`: the icon name in the relevant folder, for example `django` should have an icon `icons/django.svg`. Only SVG is supported at this time
 * `categories`: the categories that it will be shown under